But I’m still holding on to good business cards which I received in 2009 during the trade conference in my state. Meanwhile, I’ve discarded some other cards because they lacked the basic features and benefits I’m looking for.
When social media is properly garnished with nice business cards, good things begin to happen. I’ve actually received new clients from my social media fan pages, all thanks to my business card.
What Business Cards Aren’t For
What’s the ideal concept of a business card? Contrary to what a lot of marketing gurus tell you, a business card isn’t for selling. Don’t try to complete your selling process with a business card no matter how catchy and powerful it is.
The purpose is to persuade prospects to visit your website or squeeze page. Thereafter, you can follow up and build relationships that transcend into sales. When you try to sell with a business card, clients would run away never to be seen again.
Design a Good Landing Page
Your landing page in this case is your Facebook page or Twitter handle. There are free templates and wallpapers to help beautify and persuade fresh visitors to like & follow you.It doesn’t matter what purpose they’ve in mind, you need to convince them to subscribe for updates on your blog posts. A good landing page would convert 87% of your visitors and that’s the sole purpose of creating one.
You could seek the services of a graphic and web designer to help craft that catchy landing page for your business.
Build Interest That Leads To Sales
On your blog or website, you need to have quality content in place. It’s so frustrating to find crappy articles on your blog when your social media profile pages are superb. Everything around you should speak the same language of quality, excellence and reliability.Prospects and customers alike are looking for an original person they can trust. Are you that person and what steps are you making to attain a higher status.
If you finally get a high score in your prospect’s checklist, making sales is as simple as having your next meal.
Know What Prospects Want and Supply It
If you know your market so well, then you should know the problem and the exact solution they need. If you want to engage social media users and convert them to buyers, alternate your content delivery formats. Don’t always use articles as the only format.Social media users would enjoy short interesting video clips. In fact, video clips convert more prospects than articles. Online shopping is becoming popular every passing day, if your prospects are looking for vista print discount coupon, psprint discount codes etc. to print their business cards at affordable rates, research coupon codes and use it as a bait to improve conversion.
All in all, find out what they want, and challenge yourself to meet that need. The first principle in selling is to find out a rabid market, thereafter, you create a hot product and sell. You’ll make massive sales if you approach it creatively.
Social Media Vs Business Cards Recap
When printing your business card with the intent of enhancing your social media presence, make sure your facebook page link and twitter handle are well positioned and bold. As a rule of thumb, put your social media profile links at the reverse side of business cards so you don’t overlap information and confuse recipients.Don’t leave home without your business card. Who knows what the day holds for you? Go and implement the steps and move your business forward and upward. See you at the top!
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